THURSDAY, OCTOBER 8, 2009
7:45 AM	Conference Registration and Breakfast/ Showcase Exhibits
8:45 AM	Opening Remarks
	Sarah Snell Cooke, Editor-in-Chief, Credit Union Times
9:00 AM	Keynote Address: The CU Business Model in the “New Age of Turmoil”—With Adversity Comes Opportunity
	This session will explore the impact that consumer behavior, the evolving economy, regulation and the corporate stabilization continue to have on FIs/CU growth and earnings with an emphasis on the role the following play in conspiring to exacerbate the performance: The regulatory imbalance that leads to the continued deterioration of financial competitiveness The role (potentially) massive regulatory reform will play on competitiveness Leads to a discussion/understanding of the “State of Readiness” Understanding the role capital plays in realizing the full potential of the brand A discussion will develop regarding the financial market turmoil and its current/future impact and outcomes for FIs and CUs as well as “What Counts” for increasing financial competitiveness and market share in what has become a commoditized balance sheet.  A look at performance ratios of top FI/CUs and a practical discussion on why they are “top performers” will be shared. This will include a discussion of how/why the performance difference between top banks and CUs occurs.
	Jim Blaine, President/CEO, State Employees' Credit Union
9:45 AM	Keynote Address: The Credit Union Business Model: Capital at Risk, Strategic Considerations
	Peter Duffy, Associate Director, Sandler, O’Neill & Partners
11:00 AM	Networking Refreshment Break / Showcase Exhibits
11:45 AM	Chatting with the Keynotes
	Now that we have heard perspectives from two of our keynotes, we will give the audience an opportunity to pick their brains to challenge their philosophies. Moderator: Sarah Snell Cooke, Editor-in-Chief, Credit Union Times Panelists: Jim Blaine, President, State Employees' Credit Union Peter Duffy, Associate Director, Sandler, O’Neill & Partners
12:15 PM	Branding & Marketing Survival Essentials in the New Marketplace
	Establishing a positive brand image is critical to survival. Effective marketing must give people a reason to trust your CU or CUSO and believe in the benefits you offer. Presentation by one of last year's top-rated conference speakers Paul Lucas, national branding/marketing consultant having worked with CU or CUSOs in 32 different states.  Paul Lucas, Marketing/Branding Consultant
1:00 PM	Networking Lunch
2:00 PM	Building a Bullet Proof Debit Program
	Caroline Lane, SVP, Business Development & Marketing, CO-OP Financial Services
2:45 PM	Beyond the Basics: Best Practices that Drive Profitability
	When combined with industry best practices, services such as merchant and consumer capture offer competitive advantages to credit unions and valuable member services. Operated in a cloud-computing environment, credit unions can adopt scalable, long-term solutions without the much-dreaded capital expenditure. This presentation by Bluepoint Solutions will explore how today’s credit union executive can implement critical back to basics best practices, while at the same time offering innovative solutions to attract new members, including business members. Bluepoint Solutions’ CEO and Founder, Hal Tilbury has a rich history in developing and deploying document management best practices in a credit union environment and his company currently works with more than 1,000 financial institutions to develop and deploy the most lucrative capture and item processing strategies. Hal Tilbury Chairman, President and CEO Bluepoint Solutions
3:30 PM	Networking Refreshment Break / Showcase Exhibits
4:00 PM	Driving ROA Higher Demands Letting Go of Status Quo With industry wide ROAs at record lows, it is crucial that we identify steps to be deployed to enhance revenue, reduce costs and provide strategic direction for the business. First look to your highest returning asset products. Credit and debit card managers can drive returns of up to 4% by combining strategic growth tactics with proven cost-reduction measures. This session will describe how to: Understand the key drivers of ROA Manage the impact of multitude of card regulatory changes Expand accountholders and usage with targeted promotions and active rewards program Manage expenses with effective automated credit and risk management control tools Christopher D. Joy, Director of Strategic Consulting, PSCU Financial Services Tom Chandler, Director, Advisors Plus, PSCU Financial Services
4:45 PM	Credit Union Sustainability: You Alone Can Do It, But You Can’t Do It Alone The credit union industry is in the mature phase of its lifecycle and experiencing some of the most significant challenges of any time in its history. Sustainability is the most critical issue facing credit unions today. The most feasible solution to credit union sustainability is collaboration and getting credit unions to work together in business networks to create scalable platforms, meet shared needs, and drive greater value back to credit union members.  This presentation will address three key issues related to sustainability:
	When it comes to driving significant changes in our industry related to sustainability, how can we help break the pattern of winning small battles but losing the overall war?  What are the leverage points that can lead to success or failure for industries' sustainability? What are the key competencies that we need to develop to enhance the new strategies, practices, and capabilities required for a sustainable future? Collaboration is the new currency of the credit union industry. Sustainability is not a problem to be solved; it is a future to be created. Thomas C. Davis, CEO, NACUSO
5:30 PM	Networking Cocktail Reception Sponsored by:
6:30 PM	Day One Concludes
FRIDAY, OCTOBER 9, 2009
7:45 AM	Conference Registration and Breakfast/Showcase Exhibits
8:45 AM	Day One Recap
	Sarah Snell Cooke, Editor-in-Chief, Credit Union Times
9:00 AM	Keynote Address: The New Profitability Model
	Tom Glatt, President & CEO, REALTORS Federal Credit Union
9:45 AM	Connecting the Dots: Increasing Market Share Through Internal Branding
	The turmoil within the financial services industry is seen by many as an opportunity for credit unions to grow their portion of market share.  In fact, millions of dollars are being spent on external efforts to influence perceptions about credit unions, build brand awareness and capture new members.  But we often forget that marketing starts from the inside out.  The internal aspects of your brand often have the greatest influence over positive brand perception and increasing market share.  This session will discuss the importance of aligning internal branding with market opportunities; and will provide insights on engaging employees and bringing your brand promise to life. Jim Perry, Senior Strategist, Market Insights
10:30 AM	Networking Refreshment Break / Showcase Exhibits
11:00 AM	Credit Card Best Practices: Managing and Measuring for the New Reality
	TRK Advisors’ presentation will build upon earlier sessions at this event, drawing together the overall economic and competitive themes as related to successful management of perhaps the most challenging product offered by credit unions today: unsecured credit cards. Tim Kolk, a fifteen year veteran of credit card program management, will walk through a function-by-function description of industry best practices, starting with the marketing necessary to obtain a new card on through the product design, underwriting, servicing, portfolio management, financial control and collections processes. The stakes of inaction have never been higher, and after this session senior managers will be better equipped to challenge their own organizations with developing the tactics and processes required for tomorrow.  Timothy R. Kolk, Owner, TRK Advisor, LLC
11:45 AM	PR: The Good, the Bad, and the Ugly
	Dealing with the media is often a love-hate relationship, but it doesn't have to be if everyone understands and respects the other's roles. Credit Union Times Editor-in-Chief Sarah Snell Cooke will explain the basics of how--and how not--to deal with the press. Sarah Snell Cooke Editor-in-Chief Credit Union Times
12:30 PM	Conference Concludes