Monday, May 4, 2009
10:00 a.m. – 1:00 p.m.
SOLICITATIONS DOS AND DON’TS WORKSHOP
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NEW Q & A WORKBOOK!
Get specific feedback on marketing copy!
We will compile your questions and create a workbook with comments submitted by you along with actual examples from our course leaders.
Email your questions to Christine Caputo at ccaputo@sbmedia.com no later than April 3rd. |
Workshop Leader:
Michael C. Tomkies, Partner, Dreher Tomkies Scheiderer LLP
Faculty:
Bevelyn A. Coleman, Senior Vice President and Assistant General Counsel, Wells Fargo Law Department
Scott D. Feinstein, Associate General Counsel – Credit, Sears, Roebuck and Co.
Take part in this highly interactive workshop and walk away with an understanding of the evolving dos and don’ts of credit card solicitations. Benefit from the experience of our expert faculty as they walk you through the complexities of:
New Reg AA & Z Advertising Rules –
- “Same as cash” – deferred interest offers
- Promotional rate offers
- Terms requiring additional disclosures
- Television and radio advertisements
- and much more…
This workshop will also cover:
- Credit Card Bill of Rights and Other Pending Legislation
- “Gold Standard” Credit Card Principles
- FACTA standard “simple and easy to understand”
- Layered notices
- Regulatory “hot buttons”
- “Up to” offers
- State Attorney General concerns
- Subprime offers
- Downsells
- Co-branding and affinity cards
- Third party products and services
- Affiliate relationships
- PCI standards and compliance
- Multi-cultural marketing
Monday, May 4, 2009
2:00 p.m. – 5:00 p.m.
Regulatory Enforcement and Litigation
Workshop Leader:
Andrew L. Sandler, Partner, Skadden, Arps, Slate, Meagher & Flom LLP
Speakers:
Stephen M. Colangelo, Partner, Morrison & Foerster LLP
Alan S. Kaplinsky, Partner, Ballard Spahr
Stay updated on the latest credit card enforcement and litigation developments, regulator priorities and emerging issues with credit card securitization." I suggest the following bullet points:
- Current Enforcement Issues
- Trends in Class Litigation
- Federal Pre-emption
- Arbitration
- Litigation and Enforcement Implications of the new Unfair or Deceptive Acts or Practices Regulation